Here is something worth circling on your October calendar: The Price Is Right Live™ comes to the Stanley Theatre in Utica on Saturday, October 24 at 7:30 PM — and yes, you could actually win a car. Not “win” as in sweepstakes fine print. Win as in they pull you out of the audience, stand you in front of a Plinko™ board or The Big Wheel™, and you go home with something real.
About The Price Is Right Live
The live stage version of America’s favorite game show has been touring for over 20 years and has put more than $15 million in prizes into the hands of real contestants — appliances, electronics, dream vacations, and brand-new cars. It is interactive and non-televised: a Celebrity Host runs the show, randomly selected audience members become contestants, and the classic pricing games — Plinko™, Cliffhangers™, The Big Wheel™, and the Showcase — all play out live in front of you.
The live format actually gives more people a shot than the TV version: four contestants bid per round, cycling through more audience members across the night. Even if you never leave your seat, there are chances to win prizes from the crowd. The show is all ages, though you need to be 18 or older to register as a contestant on stage.
One housekeeping note: this show was rescheduled from its original April 22, 2026 date. If you held tickets from that booking, they remain valid for October 24.
About Stanley Theatre
The Stanley Theatre at 259 Genesee Street is one of the great historic rooms in Central New York, and its 2,963-seat capacity means a production this big fills the house the way it should — there is real energy in a full room watching someone lose their mind over a Plinko chip drop. Seating runs from orchestra level to elevated balcony, so there are good sightlines throughout. Two things to know before you head out: the Stanley is a fully cashless venue, meaning both the box office and concessions run on cards only, so leave the cash at home. And plan to arrive a little early; downtown Utica gets busy on event nights and you will want time to get settled before the first “Come on down.”
Tickets
Tickets are available through Ticketmaster. The show is produced by Waystar Entertainment. Grab yours before the October date closes out.