What This Policy Covers
This Privacy Policy explains how Upstate Concerts (“we,” “us,” or “our”) collects, uses, and protects your information when you visit upstateconcerts.com. We take your privacy seriously and aim to be transparent about our practices.
By using this website, you agree to the practices described below. If you have questions, contact us at hello@upstateconcerts.com.
Effective Date: March 24, 2026
Information We Collect
Information You Provide Directly
When you subscribe to our newsletter, submit an event, or contact us, you may provide your name, email address, phone number, and other relevant details. We only collect information that you voluntarily share with us.
Information Collected Automatically
When you visit our site, certain information is collected automatically through cookies and similar technologies. This includes:
- Device and browser information: browser type, operating system, screen resolution, and device type
- Usage data: pages visited, time spent on pages, referring URLs, and click behavior
- IP address: used for general geographic analysis and security purposes
How We Use Your Information
We use the information we collect to:
- Deliver and improve our content about live music across Upstate New York
- Send newsletters and concert announcements (only if you subscribe)
- Send SMS text alerts about concerts and presales (only if you opt in)
- Analyze site traffic and user behavior to improve the experience
- Process event submissions from venues and promoters
- Respond to your inquiries
We do not sell your personal information to third parties.
SMS Text Alert Program
What It Is
Upstate Concerts offers an optional SMS text alert service for subscribers who wish to receive concert announcements, presale alerts, and event updates via text message.
How You Opt In
You may opt in to SMS text alerts by providing your phone number and checking the SMS consent box on our newsletter signup form. SMS consent is always optional and separate from email newsletter signup. The SMS consent checkbox is never pre-checked — you must actively choose to opt in.
What Information We Collect for SMS
When you opt in to text alerts, we collect your mobile phone number in addition to any other information you provide on the signup form (name, email). Your phone number is stored securely within our communications platform (GoHighLevel).
No Sharing of SMS Opt-In Data
Your phone number and SMS opt-in consent will never be shared with, sold to, rented to, or disclosed to any third party for marketing or any other purpose. This includes affiliates, advertisers, data brokers, and partner organizations. Your SMS opt-in information is used solely by Upstate Concerts to deliver the text alerts you requested.
Message Frequency and Content
Text alerts are sent approximately 2-4 times per month. Messages may include concert announcements, presale ticket alerts, and major event updates relevant to Upstate New York. Message frequency may vary based on the volume of events in your area.
Message and Data Rates
Standard message and data rates from your wireless carrier may apply to SMS messages you receive from us. Upstate Concerts is not responsible for any charges from your carrier.
How to Opt Out of SMS
You may opt out of SMS text alerts at any time by:
- Replying STOP to any text message from us
- Emailing us at hello@upstateconcerts.com with the subject “SMS Opt-Out”
After opting out, you will receive one final confirmation message and no further texts. Opting out of SMS does not affect your email newsletter subscription.
Help
For questions about the SMS program, reply HELP to any text message from us, or email hello@upstateconcerts.com.
Third-Party Services
We use the following third-party services that may collect data in accordance with their own privacy policies:
Analytics
Google Analytics (GA4) — We use Google Analytics to understand how visitors interact with our site. GA4 collects anonymized usage data including pages viewed, session duration, and general geographic location. Google’s privacy policy applies to data collected through this service. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Email and Communications
GoHighLevel — We use GoHighLevel to manage our email newsletter and SMS communications. When you subscribe to our newsletter, your email address and name are stored within GoHighLevel’s platform. If you opt in to SMS alerts, your phone number is also stored. You can unsubscribe at any time using the link in any email we send, or reply STOP to any text message.
Affiliate Networks
When you click a ticket link on our site, you may be directed to a third-party ticketing platform. These platforms include Ticketmaster, TicketNetwork, StubHub, Eventbrite, SeatGeek, and Vivid Seats. Each platform has its own privacy policy governing how they handle your data during the ticket purchase process. We do not receive your payment information from these platforms.
Caching and Performance
WP Rocket — We use WP Rocket to improve site performance and page load times. This service may set cookies related to caching functionality.
Cookies
Cookies are small text files stored on your device when you visit our site. We use the following types of cookies:
Essential Cookies
These cookies are necessary for the website to function properly. They enable core features like page navigation and access to secure areas. The site cannot function without these cookies.
Analytics Cookies
Google Analytics sets cookies (such as _ga and _gid) to help us understand how visitors use our site. These cookies collect information anonymously and report trends without identifying individual visitors.
Affiliate Tracking Cookies
When you click on ticket links, affiliate tracking cookies may be set by our partner platforms to attribute your purchase to Upstate Concerts. These cookies are set by the third-party platforms, not by us directly.
Performance Cookies
WP Rocket may set cookies to manage caching and improve page load performance.
Managing Cookies
You can control and delete cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being set. Note that disabling cookies may affect site functionality.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy. Newsletter subscriber data is retained until you unsubscribe. SMS subscriber data is retained until you opt out by texting STOP. Analytics data is retained according to Google Analytics’ default retention settings.
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate personal information
- Deletion: Request deletion of your personal information
- Opt-out: Unsubscribe from marketing communications at any time
To exercise any of these rights, contact us at hello@upstateconcerts.com.
Children’s Privacy
Upstate Concerts is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Security
We implement reasonable security measures to protect your personal information from unauthorized access, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or your personal information, contact us:
Upstate Concerts
Email: hello@upstateconcerts.com