Little Richard was in the middle of his mid-1960s rock ‘n’ roll comeback after retiring for religious ministry in 1957. He had recently signed with Vee-Jay Records for the comeback album Little Richard Is Back, and during this period had a young Jimi Hendrix as a guitarist in his Upsetters band. College shows like Union College were part of his strategy to rebuild visibility as radio play waned amid the British Invasion and Motown’s rise. The architect of rock ‘n’ roll, reinventing himself once again.